The Future First Ladies

So I just read an article on CNN about the future first ladies ("Many Judge the President By the Spouse"). Here's the first thing I noticed about it: the article had almost twice as much to say about Cindy McCain as Michelle Obama. In fact, I counted. Out of a total of 393 words about the two, 249 (63%) was about Cindy. 144 (37%) was about Michelle. Note: I didn't count introductory words that were not about either one.

But there's more. CNN has a web page that has a "profile" article about the two candidates. The "profile" article about Cindy is the same article ("Many Judge the President By the Spouse"). The "profile" article about Michelle is an attack piece questioning her patriotism ("Michelle Obama Likely Target of Conservative Attacks").

So...what's that about?